LinkedIn™ is the world’s largest professional networking platform. It’s also one of the most influential social media networks, with more than 575 million members in 2018.

That’s a lot of potential contacts! Members use the site to keep in touch with business associates, clients, and co-workers. But it can do so much more – boost your profile, build awareness of your brand, and help you to recruit the right people, for example. In this article, we look at nine ways to use your LinkedIn account for personal, professional and organizational success.